Air Jordan shoes have consistently been among the best selling basketball shoes since their creation in 1985.The Jumpman logo is used by Nike to promote its Michael Jordan-related merchandise, including the famous and successful Air Jordan 18 brand of basketball shoes.The Jumpman logo is a silhouette of a studio photograph of Jordan performing a ballet move, not an actual dunk as many believe. Beginning in 1985, the Jumpman logo always accompanied "Jordan," even when the only word Nike displayed on a product was "Jordan."
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