The Air Jordan is a brand of Nike basketball shoe named after Michael Jordan. Jordan signed an endorsement deal with Nike in 1984. From 1985 when the Air Jordan 1 was first released till 1996 when the Air Jordan 7 debuted Air Jordans were released under the Nike name. The sneakers carried various Nike branding along with the infamous Air Jordan Jumpman logo. In 1997 Nike started a marketing plan with turned the Air Jordan line into its own sub-brand of Nike.
    However Jordan Brand has created many new models, including the Air Jordan Esterno. The Esterno is, as Jordan Brand puts it, 'a team shoe crafted for the rugged nature of outdoor basketball.' It appears to be a very heavy, durable shoe; this is definitely no Hyper dunk, at least in terms of weight. And the balance of force is only valuable for those out there who love the outdoor basketball and tired of replacing worn-out kicks, these air jordan shoes  are worth their weight in gold.